Solar Marketing Specialist
Alternate Title: Director of Marketing, Communications Director
Solar Marketing Specialist

Solar Marketing Specialists analyze the promotional potential of a solar company and create outreach programs and advertising tools to drive business expansion.

Marketing specialists in the solar industry evaluate the needs of the solar consumer market as they relate to a given product or set of products while acquiring knowledge about consumer demands and trends that are relevant to the marketing of solar energy goods and services. Marking Specialists efficiently gather data and utilize the information to create marketing campaigns to design advertising for solar energy markets as well as promotional plans with a general appeal. Additionally, Marketing Specialists develop branding or sales initiatives for solar energy products, conduct research on consumer opinions and marketing strategies related to solar energy technologies, and develop communications materials, advertisements, presentations, or public relations initiatives.

Advancement Routes