As part of the clean energy economy, marketing specialists in the solar industry: Evaluate the needs of the solar consumer market as they relate to a given product or set of products. Acquire knowledge about consumer demands and trends that are relevant to the marketing of solar energy goods and services. Efficiently gather data and utilize the information to create marketing campaigns to design advertising for solar energy markets as well as promotional plans with a general appeal. Develop branding or sales initiatives for solar energy products. Conduct research on consumer opinions and marketing strategies related to solar energy technologies. Develop communications materials, advertisements, presentations or public relations initiatives.